What key skills should I look for in a Google Ads freelancer?
Look for experience in managing successful ad campaigns. They should know how to do keyword research and write amazing ad copy. They should also be good at analyzing results and making smart decisions based on data.
How can I evaluate a freelancer's past Google Ads work?
Ask for examples of past campaigns they have managed. Look for proof of increased click-through rates or sales growth. A freelancer should be happy to share reports or case studies showing how they improved ad performance.
What should a Google Ads proposal include?
A proposal should outline the goals of the campaign and how they plan to achieve them. Look for a detailed plan on ad copy, budget, and timelines. It should also include how they will report on progress and success.
How do I know if a Google Ads expert understands my industry?
Check if they have worked with similar businesses before. They should know the keywords and trends in your industry. Talk to them about your business to see how well they understand it.
What should a Google Ads freelancer deliver after the project starts?
They should deliver clear and engaging ad copy. Expect regular reports on campaign performance and how close you are to achieving your goals. They should also give recommendations for improvement.
How do I set clear goals with my Google Ads expert?
Talk about what you want to achieve, like more website visits or higher sales. Be specific about your targets and timelines. Make sure the freelancer understands these goals and agrees on the metrics to measure success.
What tools should a Google Ads freelancer be familiar with?
They should know how to use Google Ads' features like keyword planners and analytics tools. Familiarity with Google Analytics is important for tracking performance. Look for expertise in tools for tracking ROI and conversions.
How can I ensure my Google Ads campaigns are consistent with my brand?
Share your brand guidelines and voice with the freelancer. Make sure they use your brand's colors, logos, and messages in the ads. Regular communication helps ensure they are in line with your brand's image.
How often should I expect updates from a Google Ads expert?
Regular communication is important for a successful campaign. Weekly updates are common to discuss performance and any needed changes. Decide on a schedule that works best for both you and the freelancer.
How can I measure the success of my Google Ads campaigns?
Success can be measured by increased clicks, conversions, or sales. Look at metrics like click-through rates and return on investment. The freelancer should help set up these metrics and explain them to you.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

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