What's included

• Initial Audit and Setup

  Conduct a thorough audit of your existing Google Ads account to identify areas for improvement. Review and optimize account structure, including conversions, campaigns, ad groups, ads, and keywords. Implement tracking and analytics using Google Tag Manager and Google Analytics 4.

• Keyword Research and Strategy

  Perform in-depth keyword research to identify high-performing and relevant keywords. Develop a keyword strategy tailored to your business goals and target audience. Continuously refine keyword lists based on performance data and market trends.

• Ad Copywriting and Creative Development

  Write compelling and high-converting ad copy for Google Search campaigns. Create visually appealing and effective creatives for Shopping, Display and/or Performance Max campaigns. A/B test ad variations to determine the most effective messaging and visuals.

• Campaign Management and Optimization

  Set up and launch new campaigns, ad groups, and ads as needed. Monitor campaign performance daily to ensure optimal results. Adjust bids, budgets, and targeting based on performance data and trends. Implement negative keywords and refine targeting to minimize wasted spend.

• Conversion Tracking and Analytics

  Manage proper conversion tracking to ensure we're correctly measuring campaign effectiveness. Configure and maintain Google Analytics 4 to track user behavior and conversions. Analyze data to gain insights and inform optimization strategies.

• Ongoing Performance Monitoring and Reporting

  Provide regular performance reports detailing key metrics and insights. Conduct weekly and monthly reviews to assess campaign performance and make data-driven adjustments. Offer strategic recommendations for continuous improvement and growth.

• Competitor Analysis

  Monitor competitor activities and strategies to stay ahead in the market. Adjust campaigns to leverage competitive insights and opportunities.

• Customer Support and Communication

  Maintain open and proactive communication to discuss campaign progress and address any concerns. Schedule regular check-in meetings to review performance and align on strategy.