What's included

• Google Ads, GA4, and GTM Account Setup

  Create and configure your Google Ads, Tag Manager, and Google Analytics 4 accounts. Connect the Google ecosystem to the backend of your website and/or CRM. Integrate Google Ads with Google Tag Manager and Google Analytics 4 for seamless tracking and reporting.

• Robust Keyword Research

  Conduct thorough keyword research to identify high-performing and relevant keywords for your business. Analyze competition and search trends to optimize keyword selection. Create a detailed keyword strategy to target your audience effectively. Add negative keywords such as irrelevant services or "how to" search terms. Tools include SEMRush, Ahrefs, Google Keyword Planner. Location research on Google Trends.

• Advanced Conversion Tracking

  Implement Google Ads conversion tracking to measure the success of your campaigns. Set up conversion goals and events in Google Analytics 4. Configure Google Tag Manager to track important user interactions and conversions such as purchases, phone calls, booked appointments, chat widgets, texts, and submitted lead forms. Advanced conversion implementation for the highest ROI such as Enhanced Conversions and Offline Conversion Tracking.

• Google Ads Account Hygiene

  Add customer and/or prospect lists to the account. Set up dynamic remarketing audiences. Set up audiences related to target keywords or visitors of your competitor websites. Accept terms and conditions for enhanced conversions, phone calls, lead forms, and more.

• Ad Copy and Creative Development

  Write compelling and engaging Google Search ad copy that drives clicks and conversions. Develop eye-catching creatives for Display and/or Performance Max campaigns. Ensure all ads adhere to Google Ads policies and best practices such as multiple ad extensions, a variety of images, headlines, descriptions, and logos for Google to choose from.

• Campaign Creation and Launch

  Set up and launch Google Ads campaigns tailored to your business goals. Properly segment Search campaigns for best performance i.e. Branded Search, Non-Branded, Competitor Search. Create segmented ad groups for precise targeting and better performance. Define budget allocation, audience targeting, and bidding strategies for optimal ROI.