What experience should you look for in a Google Ads expert?
Find someone who has worked on similar projects. They should know about different ad types and tools on Google Ads. Look for any certifications or proof they understand Google Ads.
How can you check the success of a potential Google Ads expert?
Check their past projects and client reviews. Look at how they improved click-through rates and ad performance. Ask if they have shown good results with sales and traffic.
What important skills should a Google Ads expert have?
They should be good at keyword research and data analysis. Understanding trends and audience targeting is key. Being creative with ad copywriting is also very helpful.
How do you agree on the deliverables for a Google Ads project?
Have a clear conversation about what you want. List details like ad copy, target keywords, and campaign goals. Both parties should understand and agree on the expected results.
What should you discuss about project timelines?
Talk about how long each part of the project will take. Be clear about any deadlines, like for reports or campaign launches. It helps to agree on regular check-ins to see progress.
What tools might a Google Ads expert use to manage campaigns?
They could use tools inside Google Ads for monitoring and reporting. Other tools like Google Analytics help track performance. Make sure they're familiar with these platforms.
How should you handle setting a project budget for a Google Ads campaign?
Decide on the total amount you’re ready to spend on ads. Discuss management fees and any other costs. Make sure the Google Ads expert is clear on how much is available to use.
Why is it important to set clear goals for a Google Ads campaign?
Clear goals guide the expert in setting up the campaign. It helps in choosing the right type of ads and targeting. Goals let you measure if the campaign is successful.
What should be included in a performance report from a Google Ads expert?
The report should show data like clicks, impressions, and conversions. It should have analysis on what worked well and what needs improvement. Ask for insights on next steps to boost performance.
How can you ensure good communication during the project?
Agree on regular updates and check-ins. Use emails, calls, or messages to share feedback and discuss progress. Make sure both sides are easy to contact and responsive.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.

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