What skills should I look for in an ecommerce marketer?
Look for someone who understands digital marketing. They should be good at SEO, PPC, and social media marketing. It’s also important they know how to use ecommerce platforms like Shopify or WooCommerce.
How do I define project goals for an ecommerce marketing campaign?
Start by identifying what you want to achieve. Is it more sales, better brand awareness, or something else? Set clear targets so everyone knows what success will look like.
What kind of experience should an ecommerce marketer have?
They should have worked on projects similar to yours. Look for someone with experience in your industry or with similar products. It helps if they have case studies or examples of successful campaigns.
How can I ensure we agree on deliverables?
Write down everything you need before the project starts. Be clear about deadlines and what you expect. This way, the marketer knows exactly what to deliver.
How do I set a timeline for my ecommerce marketing project?
Break down the project into smaller tasks and set deadlines for each. Talk to the marketer about how long things usually take. Make sure there’s enough time to do everything well.
What tools should I provide to help the ecommerce marketer?
You should provide access to any systems they’ll need. This could be your website backend or analytics tools. Having the right access helps them work faster and more efficiently.
How can I track the effectiveness of the marketing efforts?
Use key performance indicators (KPIs) to measure progress. This can include metrics like conversion rates and website traffic. Regular updates from the marketer will help you see how things are going.
What should I do before starting the project?
Make sure all the necessary information and access is ready. This includes passwords, brand guidelines, and any other materials. It helps the marketer start working without delays.
How do I encourage open communication during the project?
Set up regular check-ins to talk about the project’s progress. Use tools like Slack or email for quick questions or updates. Being open to feedback helps the project go smoothly.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
