I increase Customer Lifetime Value for Ecommerce Brands

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Marcel Ruettgers

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About this service

Summary

I help e-commerce businesses increase repeat purchases and boost customer lifetime value. By optimizing the customer journey and setting up smart marketing automation, I’ll make sure your customers keep coming back so that you can focus on running your business and not chasing new leads.

Process

✅ Book a Free Consultation:

We’ll start with a quick call to understand your business, your goals, and where you’re facing challenges with customer retention and CLV. This gives me a chance to assess how I can help and tailor a strategy for you.

✅ Receive a Custom Proposal:

After the consultation, I’ll send you a clear, actionable proposal outlining the steps we’ll take to optimize your customer journey, automate key marketing processes, and boost your CLV. You’ll know exactly what to expect, with no surprises.

✅ I Get to Work:

Once you approve the proposal, I’ll dive into auditing your current setup, implementing the necessary changes, and tracking results. You’ll receive regular updates, and we’ll tweak the strategy based on real-time data to ensure your business sees continuous growth.

FAQs

1. What exactly do you help with?
I specialize in helping e-commerce businesses increase customer retention and maximize Customer Lifetime Value (CLV). This includes optimizing your customer journey, setting up marketing automation, and improving CRM processes to boost repeat purchases and engagement.
2. How long does a typical project take?
A standard project, including an initial audit, setup of automation, and strategy implementation, usually takes 4-6 weeks. However, ongoing support and optimization can continue based on your business needs.
3. What kind of results can I expect?
While results vary depending on your current setup, past clients have seen increases in repeat purchases by 20-25% and significant improvements in conversion rates. My focus is on sustainable, long-term growth for your business.
4. What tools do you use?
I work with a range of tools, including Shopify, Klaviyo, HubSpot, Mailchimp, Customer.io, and Google Analytics. I’ll choose the best tools based on your needs and current setup.
5. How much does it cost to work with you?
Pricing depends on the scope of the project. After our initial consultation, I’ll provide a custom proposal with clear pricing for the services you need. There are no hidden fees, and I offer flexible options to fit different budgets.
6. Do you offer ongoing support after the initial project?
Yes! After the initial project, I provide ongoing support and optimization to ensure your strategy continues to drive growth as your business evolves.

What's included

Customer Journey Audit and Strategy
➡️ Deliverable: Comprehensive audit of your current customer journey across all touchpoints (website, email, SMS, etc.). ➡️ What You’ll Receive: A detailed report identifying friction points, missed engagement opportunities, and optimization recommendations to improve the customer experience and increase conversions. ➡️ Why It Matters: You’ll know exactly where and why customers are dropping off and how to turn those drop-offs into completed purchases and repeat customers.
Marketing Automation Setup
➡️ Deliverable: Setup of automated email flows and CRM campaigns tailored to your customer segments (e.g., welcome emails, abandoned cart recovery, post-purchase follow-ups, win-back campaigns). ➡️ What You’ll Receive: Fully automated sequences designed to engage customers at critical stages of their journey, with messaging tailored to each segment. ➡️ Why It Matters: Save time while keeping customers engaged and driving repeat purchases without manual effort.
Retention Strategy & Loyalty Programs
➡️ Deliverable: Custom retention strategy, including a loyalty program or customer incentive scheme. ➡️ What You’ll Receive: A roadmap detailing how to increase repeat purchases through personalized loyalty offers, rewards programs, or discounts, including full integration into your e-commerce platform. ➡️ Why It Matters: Retaining customers is more cost-effective than acquiring new ones. A solid retention plan builds long-term value and maximizes customer lifetime value (CLV).
CRM Optimization
➡️ Deliverable: Optimization or implementation of CRM systems (e.g., HubSpot, Klaviyo, Customer.io) for better customer segmentation and targeting. ➡️ What You’ll Receive: A fully integrated CRM solution customized to your needs, with detailed segmentation and targeting based on user behavior and purchase patterns. ➡️ Why It Matters: Target the right customers with the right message, increasing engagement, conversions, and customer loyalty.
Conversion Rate Optimization (CRO)
➡️ Deliverable: Conversion optimization recommendations based on user behavior data and website performance. ➡️ What You’ll Receive: A report detailing action items to improve your conversion rates, such as website tweaks, UX improvements, and A/B testing strategies. ➡️ Why It Matters: Small improvements in conversion rates can significantly impact your revenue. I help you turn more visitors into paying customers.
Data Analytics and Reporting
➡️ Deliverable: Regular performance reports on customer retention, CLV, and campaign performance, including insights and actionable recommendations. ➡️ What You’ll Receive: Monthly or bi-weekly reports tracking key metrics such as repeat purchase rates, customer lifetime value, and email campaign performance, plus ongoing strategy tweaks based on the data. ➡️ Why It Matters: Data-driven insights allow you to make informed decisions, refine your approach, and maximize the ROI of your marketing efforts.

Skills and tools

eCommerce Marketer