Question 1

How do I define the goals for hiring a digital marketer on Contra?

Accepted Answer

First, think about what you want to achieve. It could be more website visitors or more sales. Write down your goals so they're clear. This will help your digital marketer know what to aim for.

Question 2

What should I include in the project brief for a digital marketing freelancer?

Accepted Answer

A good project brief should have a clear description of what you need. Mention the target audience and any specific platforms you want to use, like Facebook or Google. Also, include deadlines and any important tools or brand guidelines you want them to follow.

Question 3

How can I assess a digital marketer’s experience on Contra?

Accepted Answer

Look at their profile and past work. Check for any reviews or feedback from other clients on the platform. You can also see if they have certifications or special skills in digital marketing.

Question 4

What tools should I expect a digital marketer to be familiar with?

Accepted Answer

Most digital marketers use tools like Google Analytics, Facebook Ads Manager, and SEO tools. They might also use email marketing software or content scheduling apps. Knowing these tools helps them track and improve marketing results.

Question 5

How can I ensure good communication with my digital marketing freelancer?

Accepted Answer

Decide how often you want to receive updates. This could be weekly or after reaching certain milestones. Agree on the best way to communicate, like email or video calls. Clear communication helps you both stay on track.

Question 6

What deliverables should I expect from a digital marketer?

Accepted Answer

Deliverables could include reports on campaign performance, social media posts, or keyword lists. You might also receive strategies for future marketing efforts. Make sure to agree on what the deliverables are before work starts.

Question 7

How do I decide on the timeline for a marketing project?

Accepted Answer

Think about how quickly you need results. Discuss the timeline with your digital marketer and see if it's realistic. Consider that some strategies, like SEO, might take longer to show results.

Question 8

What should I do if I need changes to the marketing plan?

Accepted Answer

Communicate any changes as soon as possible. Be clear about what needs to be adjusted and why. Work with your digital marketer to update the plan and agree on the new direction.

Question 9

How can I measure the success of a digital marketing project?

Accepted Answer

Decide on key metrics that match your goals, like the number of new leads or website conversions. Track these metrics regularly with your digital marketer. This helps you see if the marketing efforts are working.

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