What's included

• Google Ads Account Set Up

  • Set up a new or optimize an existing account • Configure conversion tracking • Structure campaigns and ad groups • Enable auto-tagging for accurate tracking • Complete advertiser verification & permissions

• Keyword Research & Audience Targeting

  • Conduct in-depth keyword research, analyzing your industry & competitors • Identify high-intent, cost-effective keywords • Define and segment high-value target audiences • Organize keywords into optimized ad campaigns

• Campaign Set Up & Ad Creative

  • Define campaign goals, KPIs, and the best campaign type (Search, etc) • Craft high-converting ad copy with multiple variations • Determine bidding strategy & budget allocation • Landing page optimization for maximum conversions • Coordinate with designers to implement and optimize graphic assets

• Performance Monitoring & Optimization

  • Provide weekly detailed performance reports • Monitor campaigns daily and make real-time adjustments • Implement ongoing optimizations (keywords, ad creatives, bid strategies) • Run A/B tests for consistent improvement • Conduct regular quality assurance to ensure full compliance with Google Ads policies

• Extension of Your Team

  • Available daily via Slack or email for seamless communication • Weekly meeting (or as preferred) to align on goals and updates • Provide detailed quarterly performance assessments, alongside weekly reports, for easy sharing with key stakeholders