What's included

• Ad Account Set Up

  • Set up a new or optimize an existing account on your target ad platform (Facebook, TikTok, Google, etc) • Configure conversion tracking for accurate performance measurement • Structure campaigns and ad groups for efficient management • Enable auto-tagging for precise tracking and insights

• Competitor Research & Audience Targeting

  • Conduct thorough research, analyzing your industry and competitors • Segment and define high-value target audiences • Set up custom high-intent audiences, including ABM strategies to target customer and prospect lists • Define the user journey from ad exposure to conversion for optimized results

• Campaign Set Up & Ad Creative

  • Define campaign goals, KPIs, and choose the best ad platforms & formats • Craft compelling, high-converting ad copy with multiple variations • Set up the bidding strategy and allocate budget effectively • Optimize landing pages to drive maximum conversions • Collaborate with designers to implement and optimize graphic assets

• Performance Monitoring & Optimization

  • Provide detailed weekly performance reports • Monitor campaigns daily, making adjustments in real time • Implement continuous optimization (creative, audience, bids) • Run A/B tests to ensure ongoing performance improvement • Conduct regular quality assurance checks to ensure compliance with platform ad policies

• Extension of Your Team

  • Available daily via Slack or email for seamless communication • Weekly meetings (or as preferred) to align on objectives and updates • Provide detailed quarterly performance assessments, alongside weekly reports, to share with key stakeholders