Question 1

What should I do before hiring a copy strategist on Contra?

Accepted Answer

Before hiring, define your project's goals. Know what message you want to convey through your content. A well-detailed project scope helps the copy strategist understand what you need. Make sure you also think about the timeline for your project. This will help set clear expectations and make it easier for both of you.

Question 2

How can I ensure the copy strategist understands my brand?

Accepted Answer

Share your brand guidelines with the strategist. Tell them about your target audience and your brand's tone of voice. This helps them create content that matches your brand's personality. You can also provide examples of previous work or campaigns you liked. This will give them a template to follow.

Question 3

What's the best way to communicate project details to a copy strategist?

Accepted Answer

Use clear and simple language when sharing project details. Be specific about what you need and when. Break down complex ideas into smaller parts. Provide any necessary references or data they might need to understand your project better. Regular check-ins can also help keep communication lines open.

Question 4

How do I agree on project deliverables with a freelance copy strategist?

Accepted Answer

List all the tasks you want the copy strategist to complete. Be specific with what you expect as the end result. Set clear deadlines for each deliverable. This helps both you and the strategist understand what needs to be done and when. You can adjust the deliverables as you go, but make sure to discuss any changes first.

Question 5

What should I include in the project brief for a copy strategist?

Accepted Answer

Include your project’s objective and goals. Provide background information about your company and brand. Share details on your target audience and the channels you'll use. Outline the key messages you want to communicate. Any additional materials like brand guidelines or previous campaigns can also be helpful.

Question 6

How can I set up a work schedule with a freelance copy strategist on Contra?

Accepted Answer

Discuss the timeline for your project early on. Set specific milestones for when parts of the project should be completed. Consider the strategist's availability and any other commitments they might have. Flexibility is important, but a clear schedule helps keep everyone on track. Revisit and adjust the timeline as needed.

Question 7

How do I ensure a smooth onboarding process for a freelance copy strategist?

Accepted Answer

Provide a warm welcome and introduce them to your team and processes. Share access to any necessary tools or platforms they'll need. Clearly describe your expectations and communication preferences. Regular feedback can also help them quickly adjust to your needs. This makes the working relationship start off strong.

Question 8

What's the best way to handle revisions or feedback with a copy strategist?

Accepted Answer

Be clear and specific when giving feedback. Focus on what changes are needed and why. Positive and constructive feedback helps improve outputs. Use examples to show what you're looking for, if possible. Regular feedback loops can help maintain quality and align expectations.

Question 9

Should I prepare specific metrics to track the success of a copy strategist's work?

Accepted Answer

Yes, define what success looks like for your project. Metrics like audience engagement, conversion rates, or content reach can be helpful. Share these metrics with the copy strategist so they know what to aim for. This aligns both of your objectives and helps measure the project’s effectiveness. It's important to have realistic and achievable success metrics.

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