Let me tell your story - memorable & measurable copywriting.

pro

Matt Mclean

(2)

Starting at

/hr

About this service

Summary

A passionate communicator with a fundamental belief in the power of the written word. Let me tell your story and help you stand out from the crowd.

Process

Comprehensive Research and Information Gathering

I start each project with thorough research to fully understand your business, industry, and target audience. By rapidly reviewing your competitors and analysing market trends, I ensure the copy I create is relevant and stands out. This initial step lays the foundation for copy that’s not only engaging but also speaks directly to your customers’ needs and desires.

Key research areas include:

Industry trends and benchmarks

Rapid competitor analysis

Target audience demographics and preferences

Product/service features and benefits

Understanding Content Hierarchy and Website Structure

Once I’ve gathered the necessary information, I dive into understanding your website’s structure. This ensures that the content aligns with the user journey, delivering the right information at the right time. The focus here is on organising the information to guide visitors through your site naturally, boosting engagement and conversion rates.

This involves:

Identifying key landing pages and subpages

Structuring the content to enhance user experience (UX)

Prioritising information based on customer pain points and solutions

Crafting Value Proposition, Key Messages, and Tone of Voice

I then focus on developing a compelling value proposition that showcases what makes your brand unique. The tone of voice is carefully considered to reflect your brand’s personality and connect with your audience on an emotional level.

This stage includes:

Creating a strong, clear value proposition

Developing key messaging pillars that highlight core benefits

Establishing the desired tone of voice (professional, casual, etc.)

Drafting, Review, and Enhancement

I produce the initial draft and share it with you for review. This is a collaborative stage where we fine-tune the copy to ensure it meets your goals and effectively communicates your message. Your feedback is crucial here, and I’m committed to making revisions until the content aligns perfectly with your vision.

Drafting includes:

First draft delivery for client feedback

Revisions and adjustments based on input

Enhancing key messaging for clarity and impact

Final Approval and Upload

After revisions, we finalise the content. If required, I also assist with uploading the content directly to your website, ensuring it fits seamlessly with the design and layout. This attention to detail guarantees a polished, professional end result.

This stage includes:

Finalising the copy based on your approval

Assisting with content upload to your CMS

Ensuring all content is optimised for SEO and user engagement

FAQs

1How are your copywriting services priced?
My pricing is typically based on the time required to complete the work (not per word). For a new website, the cost is generally around 3 hours per page for approximately 750 words of content. However, the total time may vary depending on the complexity of the website’s design, the amount of research needed, and the overall word count.
Can I handle large website projects with tight deadlines?
Absolutely! I’m experienced in working to tight deadlines, even for larger websites with 15+ pages. I can deliver high-quality content efficiently, ensuring your project stays on track without compromising the final output.
How flexible am I with revisions and feedback?
I'm very flexible throughout the revision process and always welcome a video or phone chat. After delivering the initial draft, I welcome your feedback and I'll make revisions as needed to ensure your content aligns with your design, vision and goals.

What's included

Content hierarchy and structure plan
A detailed plan of how your content will be organised across the website, ensuring UX/UI and considered at all touch points.
Value proposition and key messaging guide
A clear outline of your brand’s unique selling points, core messages, and tone of voice to ensure consistency across all communications.
Initial content draft
The first draft of all website content, from homepage copy to product/service pages, landing pages, or blog articles
Revised content drafts
Revisions based on your feedback to fine-tune the messaging, tone, and flow of the content.
Final approved content
Polished, SEO-optimised copy that is ready for publication, aligned with your brand voice and goals.
Content upload and formatting
Assistance with uploading and formatting the final copy on your CMS (if required) to ensure the text fits seamlessly with the website’s design and layout.
SEO recommendations
Suggested keywords and meta descriptions to improve search engine visibility and site performance.