Authentic, SEO-friendly blog posts & long form articles

pro

Matt Mclean

(2)

Starting at

/hr

About this service

Summary

I have over 15 years experience writing and publishing blog, whitepapers and article for a wide range of companies across Australia, US and UK. I can quickly get up to speed on your key messaging, tone-of-voice and products or services.

Process

1. Discovery and Topic Ideation

I begin by understanding your business goals and target audience to ensure each piece of content resonates and engages your readers. We’ll discuss key topics, ideas, and the desired outcome for each blog, article, or content piece, whether it's to inform, engage, convert or simply boost SEO performance.

Key activities:

Client consultation to align on goals and target audience

Topic brainstorming and ideation to find the most relevant subjects

Review of existing content (if applicable) for alignment

Understanding of keywords to be used and targeted

2. Crafting Engaging Content

Whether it’s a blog, long-form article, ebook, or whitepaper, I focus on writing high-quality, engaging content that tells your story and provides real value to your audience. My goal is to not only meet SEO standards but also captivate readers with insightful and well-researched narratives.

Writing includes:

Crafting a compelling introduction to hook the reader

Developing key sections with structured headings for readability

Ensuring the tone and style align with your brand voice (professional, conversational, etc.)

Using storytelling techniques to engage and inform readers

3. Review and Revisions

After completing the first draft, I share it with you and your team for feedback. I ensure the content is aligned with your vision, making revisions as necessary to sharpen the message, tone, or style.

This stage includes:

Delivery of the first draft for review

Multiple rounds of revisions based on client feedback

Adjustments for SEO optimisation, readability, and tone

4. Final Approval and Formatting

Once revisions are complete, I provide the final, polished content. If needed, I can also format the article, blog, or ebook for your website or content management system, ensuring proper heading structure, internal links, and on-page SEO elements.

Final steps include:

Delivering the final draft ready for publication

Optimising content for different formats (blogs, articles, ebooks, etc.)

Ensuring content meets readability standards and is SEO-optimised

Assistance with any upload to your CMS

FAQs

What are the costs for my blog writing?
My pricing is typically 1 hour ($75) per 250 words of content. This ensures you get a well-researched, high-quality blog post that’s tailored to your needs while remaining affordabl.
How quickly can I deliver a blog post?
I offer a rapid turnaround for blog writing, typically delivering drafts within 24-48 hours, depending on the length and complexity of the post. This allows for efficient collaboration and quick revisions to meet tight deadlines or publishing schedules.
How flexible am I in terms of revisions and collaboration?
I’m very flexible and open to working closely with clients throughout the entire process. From the initial briefing to final revisions, I ensure your content aligns with your vision. I’m also happy to adjust tone, structure, or key messages based on your feedback to deliver exactly what you need.

What's included

Briefing session
A detailed consultation to understand your goals, target audience, preferred topics, and tone of voice. This will set the foundation for the content strategy and ensure we’re aligned on the project’s direction.
SEO content strategy
A roadmap detailing how keywords, headings, and internal linking will be used to enhance search engine visibility.
Initial draft
A well-researched and engaging piece of content, tailored to your audience, industry, and business goals.
Revised drafts
Multiple rounds of revisions, ensuring the content is refined based on your feedback and SEO considerations.
Final content
Professionally written, highly-readable and SEO-optimised copy that’s ready for publication across your website or platform.
Formatting for web or print
Content will be formatted correctly for your platform, with proper heading structures, internal links, and any necessary visual elements, ensuring it’s ready for immediate use.
SEO best practice implementation
Incorporation of essential SEO elements like meta descriptions, alt text for images, keyword density, and on-page optimisation to improve search rankings.