Email campaign copy that boosts open rates and conversions

pro

Matt Mclean

(2)

Starting at

/hr

About this service

Summary

If you're looking to boost email open rates, subscriber numbers and sales leads, then my email campaigns are for you. With a rapid turnaround, proven process and 100% authentic copy, I can help craft highly successful emails for your brand.

Process

1. Discovery and Research

The first step is understanding your brand, target audience, and the specific goals of your email campaigns. I conduct thorough research to ensure your email copy resonates with the right audience and supports your overall marketing objectives.

Key activities:

Understanding your target audience and segmentation

Reviewing past email campaigns (if applicable)

Researching competitors and industry trends

Defining campaign goals (e.g., lead generation, product promotion, nurturing)

2. Strategy Development

Based on my research, I develop an email copywriting strategy. This includes planning the email flow, crafting subject lines, and creating the appropriate tone and messaging that aligns with your goals.

Strategy includes:

Developing engaging subject lines to boost open rates

Structuring email content for maximum impact

Mapping out the email flow and call-to-action (CTA) placement

Tailoring content to align with the desired tone (e.g., promotional, nurturing, educational/informative)

Ensuring a content flow that matches your existing designs/mock-ups

3. Initial Email Drafts

I draft the first version of your emails, ensuring they're clear, persuasive, and action-oriented. Whether it’s a single email or a series (drip), each draft is tailored to drive engagement.

This stage includes:

Writing email body copy and CTAs

Crafting preview text to enhance open rates

Ensuring a balance between engaging copy and promotional messaging

4. Review and Revisions

Your feedback is invaluable during this phase. After the initial drafts, I work closely with you to refine the content, making adjustments to ensure the messaging, tone, and structure align with your expectations.

Review includes:

Delivering the first draft for your feedback

Revising based on your input to fine-tune messaging and tone

Optimising CTAs and language for clarity and engagement

5. Final Approval and Testing

Once the revisions are complete, I deliver the final, approved version of the email copy to you. If required, I can also assist in setting up A/B testing to optimise subject lines and content for higher performance.

Final steps include:

Ensuring all emails are optimised for different devices and platforms

A/B testing recommendations for subject lines or email versions

Final content delivery ready for scheduling or automation

FAQs

How quickly can you deliver an email campaign?
I'm very flexible and can typically turn a campaign around in 24-48 hours. To save time, I recommend jumping on a video call with me to chat through your ideas and create a brief. I will provide a quote based on your scope of work before any work formally begins.
How much will the final cost be?
Having completed 100s of email campaigns over the last 10 years, I would estimate that a single email of between 200-300 words will take 2.5-3 hours to complete ($188-225). This includes your subject line, preview text, headline, body content, and CTAs, while also incorporating your feedback and edits.
Do I use any AI tools in my email campaigns?
The only assistance of tools like ChatGPT or Gemini are during the research and discovery phase. This can save considerable time and provide important insights into industry trends and your competitors. Your final email copy will be 100% AI-free.

What's included

Email copy strategy
A plan outlining key messaging, subject lines, and content flow to ensure alignment with your marketing goals and email designs, including any insights on previous email campaigns.
First draft of email copy
Clear, compelling, and action-oriented emails, complete with subject lines, preview text and annotations for discussion with you.
Revised email drafts
Adjustments based on you and your team's feedback to perfect the messaging, tone, and structure.
Final approved email copy
Polished, conversion-optimised email content ready for use in your email marketing platform (which I am happy to help upload!)
A/B testing suggestions
Recommendations for testing variations of Subject Lines or content to boost your open rates and click-through rates.
Email copy for multiple formats
Ensuring that your content is optimised for mobile, desktop, and tablet, to improve user experience, open rates and UX.

Recommendations

(5.0)