If you're looking to boost email open rates, subscriber numbers and sales leads, then my email campaigns are for you. With a rapid turnaround, proven process and 100% authentic copy, I can help craft highly successful emails for your brand.

1. Discovery and Research

The first step is understanding your brand, target audience, and the specific goals of your email campaigns. I conduct thorough research to ensure your email copy resonates with the right audience and supports your overall marketing objectives.

Key activities:

Understanding your target audience and segmentation

Reviewing past email campaigns (if applicable)

Researching competitors and industry trends

Defining campaign goals (e.g., lead generation, product promotion, nurturing)

2. Strategy Development

Based on my research, I develop an email copywriting strategy. This includes planning the email flow, crafting subject lines, and creating the appropriate tone and messaging that aligns with your goals.

Strategy includes:

Developing engaging subject lines to boost open rates

Structuring email content for maximum impact

Mapping out the email flow and call-to-action (CTA) placement

Tailoring content to align with the desired tone (e.g., promotional, nurturing, educational/informative)

Ensuring a content flow that matches your existing designs/mock-ups

3. Initial Email Drafts

I draft the first version of your emails, ensuring they're clear, persuasive, and action-oriented. Whether it’s a single email or a series (drip), each draft is tailored to drive engagement.

This stage includes:

Writing email body copy and CTAs

Crafting preview text to enhance open rates

Ensuring a balance between engaging copy and promotional messaging

4. Review and Revisions

Your feedback is invaluable during this phase. After the initial drafts, I work closely with you to refine the content, making adjustments to ensure the messaging, tone, and structure align with your expectations.

Review includes:

Delivering the first draft for your feedback

Revising based on your input to fine-tune messaging and tone

Optimising CTAs and language for clarity and engagement

5. Final Approval and Testing

Once the revisions are complete, I deliver the final, approved version of the email copy to you. If required, I can also assist in setting up A/B testing to optimise subject lines and content for higher performance.

Final steps include:

Ensuring all emails are optimised for different devices and platforms

A/B testing recommendations for subject lines or email versions

Final content delivery ready for scheduling or automation