High-converting web copy / sales pages

Ijarotimi Tomilayo

Starting at

150

About this service

Summary

I provide professional copywriting services for various types of marketing materials, ensuring that the tone, style, and message align with your brand’s objectives. Whether it’s crafting engaging website copy, high-converting sales pages, or attention-grabbing ads, my goal is to write copy that speaks to your audience and encourages them to take action. I focus on clear messaging, strong calls-to-action (CTAs), and persuasive language to ensure maximum conversion and engagement.

Process

Initial Consultation & Understanding the Client’s Needs:

Client Briefing: I begin by understanding the client’s business, target audience, tone, and goals for the copy. This is often done via a questionnaire or an initial call.

Review Existing Material: If applicable, I review any existing website content, brand guidelines, or previous copy to ensure consistency.

Research & Strategy Development:

Audience Research: I gather insights about the target audience, their pain points, desires, and behavior patterns to craft messaging that resonates.

Competitor Analysis: I analyze competitors’ copy to understand what works in the industry and identify opportunities for differentiation.

Keyword Research (for SEO-driven copy): I perform keyword research (if SEO is required) to ensure that the copy is optimized for search engines while remaining engaging.

Content Creation:

Copywriting: I begin drafting the copy based on the strategy and research gathered. I focus on clarity, persuasive language, and the desired tone of voice.

Call-to-Action (CTA): I incorporate strong, clear CTAs that encourage users to take the next step (e.g., “Buy Now,” “Sign Up,” “Learn More”).

Review & Refining the Draft:

Internal Review: I review the copy for grammar, structure, clarity, and tone. I also ensure it aligns with the brand’s voice and objectives.

SEO Review (if applicable): I check for SEO optimization, ensuring proper keyword placement and meta information (if applicable).

Client Review & Feedback:

First Draft Submission: The initial draft is submitted to the client for feedback and review.

Client Feedback: The client reviews the draft and provides feedback on changes, revisions, or additions they want.

Revisions & Refining:

Incorporating Feedback: Based on the client’s feedback, I revise the content, adjusting tone, structure, or message to meet the client's needs.

Final Edits: I do a final review of the copy, ensuring it’s error-free and polished for delivery.

Final Delivery:

Submission: The final copy is delivered to the client in the agreed-upon format (Word document, Google Docs, or HTML if applicable).

Client Follow-up: I check in with the client to ensure satisfaction and offer any final adjustments if necessary.

Ongoing Support:

Follow-up Adjustments: I provide ongoing revisions if required, such as A/B testing for ads or updates to website copy.

Long-term Content Strategy: For clients looking for ongoing content, I can assist in developing a long-term copywriting strategy that aligns with their marketing goals.

What's included

Website Copy
Home Page: A compelling introduction to the business, with a strong CTA. About Page: Engaging content that tells the story of the brand, mission, and vision. Service/Product Pages: Persuasive descriptions highlighting the features, benefits, and calls to action. Landing Pages: High-converting copy designed for lead generation or sales.
Sales Page Copy
Product/Service Sales Page: Persuasive content that presents the value proposition, features, benefits, testimonials, and a strong CTA to drive purchases or sign-ups. Email Sales Funnels: A sequence of emails designed to nurture leads and drive conversions (welcome emails, abandoned cart emails, promotional emails, etc.).
Advertising Copy
Social Media Ads: Short, impactful ad copy optimized for platforms like Facebook, Instagram, Google Ads, and LinkedIn. Banner Ads & Display Ads: Eye-catching, concise copy that communicates key offers or messages. PPC Campaigns: Writing copy for paid search ads that drive clicks and conversions.
Product Descriptions
E-commerce Product Descriptions: Compelling and informative descriptions for products that include features, benefits, and use cases.
Email Marketing Copy
Newsletters: Engaging and informative email content for regular updates to subscribers. Promotional Emails: Copy that encourages the reader to take action (buy, register, etc.). Lead Nurturing Emails: Emails designed to build trust, deliver value, and eventually drive sales.

Duration

1 week

Skills and tools

Ad Copywriter

Copywriter

Copy Strategist