How do I figure out the goals of my brand before hiring a strategist?
Start by thinking about what you want your brand to achieve. Are you looking to grow your audience, change your image, or launch a new product? Knowing your goals will help you and the brand strategist create a clear plan together.
What should I include in a project brief for a brand strategist?
A project brief should have details about your business, your target audience, and your brand goals. Include any specific challenges your brand faces and what you hope to achieve with this project. This helps the strategist understand your vision and needs.
How do I choose the right brand strategist on Contra?
Look for strategists with experience in your industry. Check their past work and see if their style matches your brand's tone. A good fit will have both the skills you're seeking and enthusiasm for your project.
What criteria should I use to evaluate a brand strategist?
Evaluate their expertise in branding and marketing. Look at reviews or testimonials from past clients. Consider their ability to communicate clearly and how well they understand your brand's unique needs.
How should I discuss the project timeline with my brand strategist?
Start by telling the strategist when you'd like the project completed. Ask them how much time they need for each part of the process. This helps set clear expectations and keep the project on schedule.
What deliverables should I expect from a brand strategy project?
Deliverables might include a brand audit, a strategy document, and visual identity guidelines. Make sure you agree on these at the beginning. Having clear deliverables helps you measure the project's success.
How do we agree on communication methods with a brand strategist?
Decide how often you'd like to meet and what platforms to use for communication. Some prefer emails, while others like video calls. Agreeing on this helps keep everyone updated and the project on track.
How can I ensure my brand strategy project starts smoothly?
Double-check that both you and the strategist understand the project's goals and timeline. Make sure they have all the information they need from you. A smooth start comes from clear communication and preparation.
What should I do if my brand strategy needs change during the project?
Communicate changes to your strategist as soon as possible. Be open about what’s different and why. This allows the strategist to adjust the plan and keep working toward your new goals.
How do you assess the effectiveness of a brand strategy once it's delivered?
Check if the strategy is meeting your original goals, like more customers or a stronger brand image. Look at metrics or feedback related to your brand's performance. This helps you see what’s working and what might need adjusting.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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