What's included

• 🔮 Discovery session 🔮

  Your brand is more than just your logo. It is a feeling. All of the elements of your brand must work together harmoniously to evoke emotion that speaks to your values as a business. Do you want to be seen as trustworthy, reputable, and dependable? Are you wanting to convey innovation, boldness, and creativity? Or maybe you're looking to radiate femininity, softness, and handmade? Your brand is a magical combination of design + intention. This initial session is designed to discover those intentions and values to craft your unique brand, and to strategize the best ways to position it to reflect them.

• 🌱 Brand vision board 🌱

  Based on what we uncovered during our discovery session, I will create a brand vision board that encapsulates the direction and strategy we've agreed upon for your brand. You will receive a copy of the brand vision board to provide feedback on before we move into the design phase. We'll then tighten up the vision for your brand and I will start concepting.

• 💡 Logo concepts 💡

  When designing your brand, I will provide you 3 unique logo concepts—that means 3 variations of your logo from which you will select the one you like best to move forward with into brand development.

• 🦋 Typography and brand palette exploration 🦋

  Using our brand vision board as a guiding light, color and font variations will be applied to the chosen logo concept. From here, you will give feedback on each variation and be asked to choose one to which we will make 1 final round of design tweaks.

• 🔥 Brand elements 🔥

  Once we have your magical logo design, we will identify supporting graphics that bring your brand to life! These will vary based on how and where you said you plan to market your brand (social media, website, print, etc.) I will create a high fidelity mockup of your brand in use in whichever marketing medium you have chosen.

• 🪄 Brand application 🪄

  Once we have your WOW-this-is better-than-I-imagined-BRAND, I will create a brand guidelines document outlining all of specifics like colors, type choices, how to use the supporting design elements, etc. And you will be given a complete suite of file types for you to use your brand in different applications including for print, web, and social media. If you need a specific file type, I'm happy to provide it!