What should I include in my project brief for a brand strategist?
Your project brief should be clear and detailed. Include your company’s goals, target audience, and any specific brand challenges you want to address. Mention the timeline for the project and any key deadlines.
How do I assess the experience of a freelance brand strategist?
Look for a history of successful branding projects in their portfolio. Check their previous client reviews and ratings on the platform. You can also ask for case studies or examples of similar work they have done.
What are key deliverables I should discuss with a brand strategist?
Discuss the brand strategy document, which includes positioning, messaging, and visual identity. Other deliverables might include market analysis and customer personas. Ensure you agree on what needs to be delivered by project completion.
Why is it important to agree on a project timeline?
A clear timeline helps both you and the strategist stay on track. It ensures that milestones and deliverables are met on time. An agreed schedule helps avoid confusion and keeps the project progressing smoothly.
How can I make sure the brand strategist understands my business?
Share your business mission, values, and any existing brand materials. Encourage open communication and ask them to summarize your brand back to you. This helps ensure they understand your goals well.
Why should I set clear communication expectations with a brand strategist?
Clear communication prevents misunderstandings. Agree on how often you will check in and the best ways to contact each other. This keeps everyone informed and helps build a strong working relationship.
How do I evaluate the brand strategist’s proposed plan?
Assess if their plan aligns with your business goals and vision. Ensure their approach is innovative yet realistic for your industry and market. Ask them to explain how their strategy will help meet your objectives.
What should I do if I need additional services beyond the initial project scope?
Discuss any extra needs early and be clear about any changes to the scope. Agree on a process for adding services and how it might affect timelines. Clear policies ensure everyone is on the same page.
Why is it essential to align on brand strategy goals with a freelancer?
Alignment ensures that efforts are focused on achieving your target outcomes. Clearly defined goals lead to a cohesive strategy that supports business growth. When goals align, the brand strategist can better craft solutions that fit your needs.
How can I ensure the brand strategy remains flexible to business changes?
Maintain regular updates with the strategist to discuss changes in your business. Be open to adapting the strategy as your business evolves. A flexible plan ensures your brand remains relevant and competitive in the market.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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