What's included

• Audit competitors

  Research competitors and assess the opportunity to differentiate a client's brand or offering.

• Build audience personas

  Using existing research, build fictional personas that help the client understand what their audiences care about, what they're interested in, and where they spend their time.

• Establish unique value propositions

  Craft clear statements of the qualities and benefits that make the client's brand unique.

• Develop a brand's tone of voice

  Craft writing samples that exemplify a personality and tone of voice that aligns with the brand.

• Assemble mood board

  Develop mood board that help the client contribute to the aesthetic feel of a project.

• Write taglines

  Based on an established brand identity, develop a tagline that accompanies a client's logo, and articulates their unique value.

• Develop color palettes

  Develop color palettes that express the personalities of the client's brands.

• Design logo

  Based on an established brand identity, develop logo concepts that serve as the client's identity, calling card, and a visual recognition of their unique value. Deliver distinct treatments and work with the client to select one.

• Source images

  Source commercially available images that are a creative fit for the project.

• Create branding style guides

  Create a set of standards for the formatting and design of documents or websites.