How do I define clear project goals when hiring an art director?
Decide what you want the final project to look like. Think about style, colors, and mood. Write down the main things you need help with, like logos or ads.
What should I include in a creative brief for an art director?
A creative brief should have project goals, target audience, and timelines. Include examples of work you like or don’t like. This helps the art director understand your vision.
How do I set realistic timelines with a freelance art director?
Talk about the time needed to complete each part of the project. Make sure there’s enough time for changes. Keep timelines flexible to allow for creativity.
How can I ensure good communication when working with a freelance art director?
Schedule regular check-ins to discuss progress. Choose the best way to communicate, like email or video calls. Clear communication helps avoid misunderstandings.
What should I look for in an art director's portfolio?
Check if their style matches what you want. See if they have experience in your industry. Look for quality and creativity in their past work.
How can I assess an art director's understanding of my brand?
Ask them to explain your brand in their words. See if they have ideas that fit your brand’s image. It's important they see your vision clearly.
What's the best way to handle feedback with an art director?
Be clear and polite when giving feedback. Focus on what you like and what needs changes. Positive and helpful feedback improves the work.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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