A sunscreen brand built around UV exposure, protection and touch.
We turned SPF levels into a simple graphic system, let the logo melt as UV intensity rises, and used cold aluminium packaging as a contrast to the heat of the sun.
We were supposed to brand a gin.
Somehow, we ended up branding a feeling.
Sefer started with the Aegean coast, windswept trees, faded postcards, salty air, and that strange feeling of missing a place while you’re still there.
So instead of making another bottle that screams...