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We were supposed to brand a gin.
Somehow, we ended up branding a feeling.
Sefer started with the Aegean coast, windswept trees, faded postcards, salty air, and that strange feeling of missing a place while you’re still there.
So instead of making another bottle that screams “premium gin”, we built a brand that feels more like something you brought home from a summer you’re not quite ready to forget.
A little gin. A little nostalgia. A lot of Aegean. 🌊:
Full Case Study Here
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How do you turn a sense into a symbol?
Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.
For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.
How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?
This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.
thank you to the Contra team for featuring my case studies for EOYG with charity: water & content strategy for WayMaker Media!
i appreciate all the support you always show to my work! 🌻
Congrats🎉
