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Herman von Straate
Motion Designer for Global Events & Brand Campaigns
New to Contra
Herman is ready for their next project!
Revisiting some older packaging work and experimenting with how AI can give existing design a completely new presentation.
The original artwork hasn’t changed — just the environment and art direction.
Which works better: clean product mock-ups or this darker campaign-style presentation?
Created for Dubai Airshow as a long-form promotional film, combining cinematic aviation footage, motion graphics, animated typography and branded transitions to capture the scale and energy of one of the world’s leading aerospace events.
The 2025 campaign evolved the CABSAT identity with bold typography, high-impact photography and a flexible graphic system across industry insights, exhibitor campaigns, podcasts, testimonials and event content.
Social-first motion content announcing Alain Ducasse’s participation at Gulfood. Published on Gulfood’s official Instagram account, the campaign generated strong audience engagement, receiving more than 3,200 likes and 40 comments.