Product launches all run the same play (countdown, tease, reveal)
So I built that play as a vault, the dial turns to the launch date, the bolts retract, the door swings open in fake 3D and the product is lit on a pedestal.
Every piece of text, the logo, the background colour and...
I wanted a brand reveal that does the work of a whole product line in six seconds: the wordmark breaks apart and each letter flips into a product, floats, turns and lands back as the name.
Every part is a named, editable layer (5 letters, 5 product images, the background...
Lie Detector is an ad template where the product interrogates the viewer: the cursor hesitates on YES, clicks NO and the polygraph catches the lie and prints the verdict.
Every brand specific piece is a named slot (question, verdict, CTA, brand name, case label, product image,...