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nura lee

nura lee

Brand designer shaping identities felt before they are read

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Meet nura

I'm Nura, a brand designer between Singapore and Seoul under Nūfik. I build sensory identities for tech and AI founders who refuse to look generic: tactile type, analogue texture, and one concept holding it all together. Every project starts with inner branding: what your brand should feel like, before any visuals. 8 years shaping identities for startups and lifestyle brands across Asia.


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