Festa, Content Creator
I joined the team in its early stages as Lead Content Creator, helping to shape and launch the brand’s official presence on TikTok and Instagram. As a startup entering the social media space for the first time, the team’s goal was to establish a clear voice, a cohesive visual identity, and a strong connection with their audience. I partnered closely with the founding team to bring that vision to life.
My work included:
- Leading the official launch of Festa on TikTok and Instagram
- Establishing brand voice, visual identity, and social strategy
- Creating and self-producing original short-form video content
- Editing testimonial videos from clients and wedding industry partners
- Producing and editing editorial-style street interview content
- Community management and audience engagement