Festa, Content Creator I joined the team in its early stages as Lead Content Creator, helping to shape and launch the brand’s official presence on TikTok and Instagram. As a startup entering the social media space for the first time, the team’s goal was to establish a clear voice, a cohesive visual identity, and a strong connection with their audience. I partnered closely with the founding team to bring that vision to life.

My work included: - Leading the official launch of Festa on TikTok and Instagram

- Establishing brand voice, visual identity, and social strategy

- Creating and self-producing original short-form video content

- Editing testimonial videos from clients and wedding industry partners

- Producing and editing editorial-style street interview content

- Community management and audience engagement