Iwan Sant
Versatile Logo Designer: Minimalist to Illustrative
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Iwan is ready for their next project!
"I ❤️ Affogato," a premium Italian dessert concept built around the classic affogato experience, a hot shot of espresso poured over gold gelato. The brand direction calls for a luxurious, upscale feel with a minimalistic and timeless aesthetic, avoiding anything trendy or overly decorative.
The core deliverable is an icon of the affogato cup itself, designed to work as a standalone mark on merchandise such as caps and apparel, as well as in an abbreviated lockup paired with "I ❤️" and the cup icon replacing the word "Affogato." The icon needs to clearly depict the coffee cup with gelato inside and espresso being poured over the top, capturing the product's signature moment in a single, refined symbol.
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Brew — Reimagining Coffee at the Speed of Life.
What happens when a convenience store dares to serve real coffee culture? That's the question behind Brew, a full-service coffee concept built inside Fast Lane Market. Beyond espresso, lattes, and flavored energy drinks, the vision includes a self-serve element that turns every customer into their own barista.
My challenge: craft an identity as quick and energizing as the experience itself, bold enough to stand apart from typical gas-station coffee, yet approachable enough to feel like a daily ritual. The result is a brand built for speed without sacrificing character.
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Prometheus Hyperscale
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After Eleven Brand Design
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