"I ❤️ Affogato," a premium Italian dessert concept built aro...

"I ❤️ Affogato," a premium Italian dessert concept built around the classic affogato experience, a hot shot of espresso poured over gold gelato. The brand direction calls for a luxurious, upscale feel with a minimalistic and timeless aesthetic, avoiding anything trendy or overly decorative.

The core deliverable is an icon of the affogato cup itself, designed to work as a standalone mark on merchandise such as caps and apparel, as well as in an abbreviated lockup paired with "I ❤️" and the cup icon replacing the word "Affogato." The icon needs to clearly depict the coffee cup with gelato inside and espresso being poured over the top, capturing the product's signature moment in a single, refined symbol.