AZERO Steelhead - Premium Seafood Brand Website I developed a custom WordPress website for AZERO Steelhead, a premium ocean-farmed seafood brand focused on sustainability, transparency, and exceptional product quality. The goal was to transform the company's brand identity into a high-performance digital experience that communicates trust, craftsmanship, and premium positioning to global buyers and partners. The project involved building a scalable WordPress solution with reusable components, responsive layouts, and a flexible content management system that enables the marketing team to manage content efficiently. Special attention was given to performance, SEO, accessibility, and smooth user interactions to deliver a polished experience across all devices. Key Contributions Custom WordPress development Pixel-perfect implementation from Figma Responsive, mobile-first architecture Flexible CMS using reusable content modules Performance & Core Web Vitals optimization SEO-friendly semantic markup Interactive animations and micro-interactions Cross-browser compatibility Clean, maintainable, component-based codebase Tech Stack: WordPress, PHP, JavaScript, HTML5, SCSS/CSS3, ACF, GSAP, Responsive Web Design, Performance Optimization.

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Geotrek Vans is a premium camper van manufacturer based in Boulder, Colorado, specializing in high-quality off-grid adventure vehicles built on Mercedes-Benz Sprinter chassis. The company follows a direct-to-consumer model, offering thoughtfully engineered vans designed for durability, comfort, and long-term travel without dealership markups. Geotrek Vans (https://geotrekvans.com/about-us?utm_source=chatgpt.com) For this project, I developed a fully custom WordPress website focused on performance, scalability, and a premium user experience. The site showcases Geotrek's complete vehicle lineup with interactive model comparisons, inventory browsing, customer stories, lead generation, and conversion-focused landing pages. The build was optimized for responsive design, SEO, fast loading speeds, and a flexible content management experience, enabling the team to easily manage products, campaigns, and future growth while maintaining a polished, modern brand presence. Key highlights Fully custom WordPress development Responsive, mobile-first experience Performance & Core Web Vitals optimization SEO-friendly architecture Flexible CMS for content management Custom UI components and dynamic layouts Conversion-focused lead generation Scalable foundation for future expansion This project demonstrates my ability to transform a premium brand into a high-performance digital experience that balances modern design, usability, and business goals.

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Ascend Indiana Ascend Indiana is a statewide workforce development platform designed to bridge the gap between education and employment by connecting students, employers, educational institutions, and community partners through a seamless digital experience. For this project, I was responsible for the custom WordPress development, transforming complex designs into a scalable, high-performance website while ensuring a smooth content management experience for the client. Rather than relying on standard page-builder functionality, the website was engineered with a modular, reusable architecture that allows new sections and layouts to be created with minimal development effort. The platform was built using WordPress, Elementor Pro, Advanced Custom Fields (ACF), and a collection of custom ACF blocks tailored specifically to the project's requirements. Interactive user experiences were enhanced with GSAP animations, custom JavaScript components, and performance-focused frontend development to deliver smooth transitions without sacrificing speed or accessibility. A strong emphasis was placed on creating a flexible CMS that empowers non-technical content editors. Custom templates, dynamic content structures, reusable components, and advanced field management make it easy for the Ascend Indiana team to maintain and expand the website while preserving design consistency across hundreds of pages. From a technical perspective, the project included responsive frontend development, custom PHP functionality, optimized asset loading, SEO-friendly architecture, accessibility best practices, and performance optimization to ensure fast loading times across desktop and mobile devices. My Contributions Custom WordPress Development Elementor Pro Custom Implementation Advanced Custom Fields (ACF) Custom ACF Blocks & Flexible Content System GSAP Animations & Interactive UI Custom PHP Development JavaScript Functionality Responsive Frontend Development Performance Optimization SEO-Friendly Architecture Component-Based Theme Development Cross-Browser Compatibility Content Management Experience Optimization Technologies WordPress • PHP • Elementor Pro • Advanced Custom Fields (ACF) • Custom ACF Blocks • GSAP • JavaScript • HTML5 • CSS3 • SCSS • Responsive Design • Performance Optimization • SEO

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National Steel Detailing As part of the development team at Flux Branding, I was responsible for building this custom WordPress website from the ground up. The project focused on delivering a scalable, high-performance corporate website with a flexible content management experience. I developed a custom WordPress theme using a reusable templating architecture and WordPress Multisite, allowing efficient management of shared components and content across the platform. The implementation included responsive layouts, custom JavaScript interactions, performance optimization, and SEO-focused development to ensure a fast and seamless user experience. My Contributions Custom WordPress Development WordPress Multisite Implementation Reusable Template Architecture Custom Theme Development JavaScript Interactions & Animations Responsive Frontend Development Performance Optimization SEO-Friendly Development Cross-Browser Compatibility 😊 💯

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Hasnain Shaheen

Senior Full Stack Engineer | GSAP, AI Automation, Flutter