Harmandeep Singh
Performance marketer with hands-on experience with niches
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I managed and optimised multiple Facebook and Instagram campaigns focused on generating conversations for business and event-related campaigns.
The work included campaign setup, audience targeting, budget management, performance monitoring, and ongoing optimisation based on campaign data.
Across 5 campaigns, the account generated 543 messaging conversations, reached 65,475 people, and delivered 136,214 impressions with ā¹25,966.97 in total spend.
I regularly reviewed key metrics such as cost per result, reach, frequency, impressions, and spend to understand campaign performance and identify opportunities for improvement.
Key responsibilities:
Meta campaign setup and management
Audience targeting and campaign structure
Budget and performance monitoring
Campaign optimization
Messaging/conversation-focused campaigns
Performance analysis and reporting
This project gave me hands-on experience managing campaigns from setup through performance evaluation, with a focus on making decisions based on actual campaign data.
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Managed Meta Ads campaigns for visa-related services focused on generating high-intent calls and enquiries.
Results:
š 83 calls generated
š° ā¹3,514.42 ad spend
šÆ ā¹35.23 average cost per call
š 32,050 total results
Work Included: Audience targeting, campaign setup, budget optimization, performance tracking, and conversion-focused campaign management.
Outcome: Improved lead generation while maintaining cost-efficient performance.
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