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I managed and optimised multiple Facebook and Instagram campaigns focused on generating conversations for business and event-related campaigns.
The work included campaign setup, audience targeting, budget management, performance monitoring, and ongoing optimisation based on campaign data.
Across 5 campaigns, the account generated 543 messaging conversations, reached 65,475 people, and delivered 136,214 impressions with ₹25,966.97 in total spend.
I regularly reviewed key metrics such as cost per result, reach, frequency, impressions, and spend to understand campaign performance and identify opportunities for improvement.
Key responsibilities:
Meta campaign setup and management
Audience targeting and campaign structure
Budget and performance monitoring
Campaign optimization
Messaging/conversation-focused campaigns
Performance analysis and reporting
This project gave me hands-on experience managing campaigns from setup through performance evaluation, with a focus on making decisions based on actual campaign data.
Great campaign results! 👏
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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🚨 I'm looking for the best creative strategists here on Contra, paid work.
What are you looking to get done?
Goofle ads and Meta specialist.
I am looking for long-term collaboration.
I want someone serious with experience.
My online business is ready for an aggressive push on both Google Ads and Meta (Facebook & Instagram) Ads with the single, clear objective of boosting sales. I need the first wave of campaigns live, tracked, and delivering actionable data within the next month; after that, I want to continue refining and scaling together on an ongoing basis.
Scope of work
• Audit any existing ad accounts, pixels, and conversion tracking to be sure all sales events register accurately.
• Plan and build full-funnel campaigns across Search, Shopping, Display, Facebook, and Instagram, aligning keywords, audiences, and creatives around purchase intent.
• Configure and test conversion tracking through Google Tag Manager, Google Analytics 4, and Meta Pixel/Conversions API.
• Launch ads, manage bids and budgets, then optimise toward profitable ROAS, adjusting creatives, copy, placements, and audience segments as data rolls in.
• Provide concise weekly reports highlighting spend, revenue, ROAS, and clear next-step actions.
Acceptance criteria
All campaigns and tracking must be live within four weeks.
Dashboard or report must show verified purchase conversions from both ad platforms.
Ongoing optimisation plan agreed for month two and beyond.
Tools you are free to use include Google Ads Editor, Facebook Ads Manager, Power Editor, GA4, Tag Manager, and any reputable third-party optimisation software.
If you enjoy data-driven performance marketing and want a stable, long-term collaboration that rewards results, this project should be an ideal fit.
We have all materials necessary for ads and also marketing strategy, we need someone very good in ads .
Project: FAP’s Closet — Social Media & Content Management
What I did:Managed Instagram content
Created promotional content
Used Canva to design visuals
Used CapCut for short-form videos
Created product-focused content
Used social media to build trust around a preorder business
Used content to make customers interested in products they couldn’t physically see before orderingBecause FAP’s Closet wasn’t a normal physical shop where customers could walk in and inspect the products.
Challenge: Customers had not physically seen the products before purchasing.
Approach: Used product presentation, captions, reassurance and engaging social-media content to make the products attractive and build customer confidence.
Result: Built customer interest and generated orders through the preorder model.
