Hannah Ee's Work | ContraWork by Hannah EeHannah Ee
A brand growth operator for business owners and SMEs
Throwback to January when I created this UGC introductory skincare routine post🤍
A simple, minimal approach - focusing purely on communicating each product’s key benefits with clarity and intention, without unnecessary fluff ✨
Ideal for beauty and skincare brands looking for clean, scroll-stopping content that educates while maintaining a premium feel 💧
What does your brand prefer?
A detailed product introduction 🧴
or a concise summary of benefits ✨
Open to gifted collaborations with beauty and skincare brands 💌
#skincare #beauty #UGCcreator In FMCG, the wildest ride isn’t the product - it’s the customer journey 🎢✨
While managing Kleenex’s social media, I worked by one rule: R.I.D.E. 🚀
🔍 Read the audience, their habits, and how they move
💡 Introduce solutions that meet real, everyday needs
🤝 Direct KOL rates while balancing brand expectations
🎨 Execute fresh, timely, scroll-stopping ideas
The results spoke 📊🔥
📈 +5% Instagram followers every month
💬 7.5% average monthly engagement rate
👀 +550.2% organic views in just 3 months
Because in FMCG 🛒 strategy keeps the wheels turning and momentum builds the brand 🖤✨
For brands that care about how their story moves, my inbox is always open 💌🚀 David Ogilvy once said, “If it doesn’t sell, it isn’t creative.”
And honestly… he wasn’t wrong.✨
During my internship, I took over Shoefit and Precious Soles’ social media and gave both brands a much-needed refresh: aligned visuals 🎨,clearer storytelling 📖, and trend-led content 🎥 that actually resonated.
The outcome? A +22% boost in TikTok followers and a 10% lift in their Spring Sale.
It’s a small reminder that when consistency and branding work together, people notice and results follow. 💡📈
If you’re looking for thoughtful, consistent branding that helps your brand stand out and sell, let’s collaborate 🤝✨ I’m excited to share some of the results I achieved while managing marketing for Spencer Ogden, a global energy recruitment firm ✨
✉️ Email Marketing Planned and curated targeted campaigns that supported recruiters with steady, relevant leads.
🎧 Podcast Transformed a mostly US-based podcast into a global series — leading to a 15% boost in international listeners
💘 #SOLoved Valentine’s Campaign An internal recognition project that brought the whole company together and raised £264 worldwide for Cool Earth.
👀 Branding Created expert-led social content during the company’s rebrand, driving an average CTR uplift of 10.33%.
✨ If you’re looking for thoughtful, data-backed marketing support, I'd love to collaborate.