In FMCG, the wildest ride isn’t the product - it’s the customer journey 🎢✨
While managing Kleenex’s social media, I worked by one rule: R.I.D.E. 🚀
🔍 Read the audience, their habits, and how they move
💡 Introduce solutions that meet real, everyday needs
🤝 Direct KOL rates while balancing brand expectations
🎨 Execute fresh, timely, scroll-stopping ideas
The results spoke 📊🔥
📈 +5% Instagram followers every month
💬 7.5% average monthly engagement rate
👀 +550.2% organic views in just 3 months
Because in FMCG 🛒 strategy keeps the wheels turning and momentum builds the brand 🖤✨
For brands that care about how their story moves, my inbox is always open 💌🚀
2
18
David Ogilvy once said, “If it doesn’t sell, it isn’t creative.”
And honestly… he wasn’t wrong.✨
During my internship, I took over Shoefit and Precious Soles’ social media and gave both brands a much-needed refresh: aligned visuals 🎨,clearer storytelling 📖, and trend-led content 🎥 that actually resonated.
The outcome? A +22% boost in TikTok followers and a 10% lift in their Spring Sale.
It’s a small reminder that when consistency and branding work together, people notice and results follow. 💡📈
If you’re looking for thoughtful, consistent branding that helps your brand stand out and sell, let’s collaborate 🤝✨
1
14
I’m excited to share some of the results I achieved while managing marketing for Spencer Ogden, a global energy recruitment firm ✨
✉️ Email Marketing Planned and curated targeted campaigns that supported recruiters with steady, relevant leads.
🎧 Podcast Transformed a mostly US-based podcast into a global series — leading to a 15% boost in international listeners
💘 #SOLoved Valentine’s Campaign An internal recognition project that brought the whole company together and raised £264 worldwide for Cool Earth.
👀 Branding Created expert-led social content during the company’s rebrand, driving an average CTR uplift of 10.33%.
✨ If you’re looking for thoughtful, data-backed marketing support, I'd love to collaborate.
4
66
Sharing my first freelance gig for a home-bakery✨
During covid, this founder in Kuala Lumpur Malaysia had an idea of creating sweet treats for her beloved daughter and wanted to share it with the rest of the community. Together, I worked with her on the logo, branding, and social postings to create brand awareness, advertising, and a community.
When only sweet treats were created, the existing community were keen on trying sourdough.
What were the results?
-Built a following within the first month
-Average engagement rate of 10%
-15% of existing customers wanting to try sourdough
Wanna achieve results like this? Contact me to get your business the awareness it deserves! 🙌