Halle Alice
Content Creator, Strategist mentioned in Ad Age, Digiday, +
Ready for work
Halle is ready for their next project!
Yes — I did do a sit-down interview with Janelle Monáe. And yes, I’ve also spent the day with Natasha Bedingfield. As a content creator in a nationally recognized category, I never know where I’ll end up — but I’m always ready. From directing talent to producing social-first interviews, I love being both behind and in front of the camera. Reach out if you’re looking for a creative who can do both. Hallealice.com/portfolio2025
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As senior social strategist & creator, I led social execution & delivered strategy for MilkPEP’s flagship campaigns — including Gonna Need Milk, Every Woman’s Marathon, Milk Gaming, & 26.2. I manage end-to-end content production across TikTok, Instagram, YouTube, & Meta, producing over 400+ original social assets in my time to drive brand engagement, community growth, and cultural relevance.
I’ve helped grow Team Milk community program from 5k to over 30k woman's runners in a year, produced large-scale event coverage (NYC & Boston Marathons, VidCon, SXSW), & led shoots with talent including Natasha Bedingfield, Janelle Monáe, and Chrissy Teigen. My work focuses on turning brands into organic social communities, developing tone of voice, & producing trend-driven, human-centered content that bridges sports, wellness, and culture.
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In just 3 days, my organic TikTok series around Frontier's $299 unlimited flight pass delivered:
• 367K+ views
• 44K likes, 6.8K shares, 1.2K comments
• Dozens of people saying they bought the pass and are already booking trips
Industry benchmarks put TikTok travel CPMs around $7–8. By that math, this content generated roughly $2.5K in Gross Media Value (GVM)—respectable, but not the whole story.
What actually makes this impressive is the conversion and efficiency. With just ~4,400 followers, the series drove 324K+ views — more than 70x my follower base. But more importantly, it converted new followers into a ready-to-buy micro-community.
What excites me most isn’t the numbers—it’s the conversation.
I’m passionate about making travel more accessible & would love to make travel content for you!
Let's chat! Hallealice.com
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Halle Alice's UGC Portfolio
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