Gustavo Cruz Castañeda
Senior Product Designer and Brand Experience Leader
New to Contra
Gustavo is ready for their next project!
Led creative direction for internationally recognized artists, developing visual identities, album artwork, and integrated storytelling across multiple media channels.
Led scalable visual and experience systems across a nationwide retail ecosystem, aligning brand governance, customer communication, and multi-format retail execution.
Directed creative and communication systems within a globally regulated financial environment, ensuring consistency across premium customer touchpoints and executive stakeholder alignment.
Designed scalable in-store experience systems supporting the national rollout of Click & Collect across 2,700+ retail locations. Focused on omnichannel consistency, customer navigation, and operational alignment.
