Gustavo Cruz Castañeda
Senior Product Designer and Brand Experience Leader
New to Contra
Gustavo is ready for their next project!
Designed scalable in-store experience systems supporting the national rollout of Click & Collect across 2,700+ retail locations. Focused on omnichannel consistency, customer navigation, and operational alignment.
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Led scalable visual and experience systems across a nationwide retail ecosystem, aligning brand governance, customer communication, and multi-format retail execution.
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Directed creative and communication systems within a globally regulated financial environment, ensuring consistency across premium customer touchpoints and executive stakeholder alignment.
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Led creative direction for internationally recognized artists, developing visual identities, album artwork, and integrated storytelling across multiple media channels.
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