Guilherme Ricco
Visual Identity & Branding Specialist.
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Designed to represent connection, organization, and simplicity, the Colle visual identity combines clean typography with layered shapes that symbolize structure and integration. The minimalist aesthetic and modern color palette create a professional and approachable brand presence, reflecting innovation, clarity, and seamless collaboration.
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Built to represent trust, support, and human connection, the Staff Care visual identity combines modern typography with a strong symbolic concept. The logo was designed to create a professional yet approachable presence, reflecting the brand’s commitment to people and care through a clean and memorable visual system.
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The Nexo visual identity was developed to convey innovation, modernity, and trust — essential pillars for an accounting platform aiming to position itself in a more technological and contemporary way within the market.
The logo is built from a fully customized hand-crafted typography, bringing exclusivity and personality to the brand. The more squared and structured shapes were intentionally designed to reinforce a sense of seriousness, stability, and professionalism — important characteristics within the financial and accounting industry.
At the same time, the clean structure, proportions, and minimal approach of the typography create a balance between corporate and modern aesthetics, allowing the brand to feel innovative and contemporary without losing credibility.
The vibrant green combined with the dark background strengthens this technological positioning, creating strong contrast, visibility, and a bold visual identity that feels memorable and current.
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