pro
Greg Althoff
Creating memorable brands 𝘢𝘯𝘥 web experiences
New to Contra
Greg is ready for their next project!
I pushed Figma Make to its limits with Odyssée—a moody noir interactive adventure where a mysterious movie ticket pulls you into branching stories, personalized with your name and choices that shape the fate.
View Odyssée here: https://volt-fill-58780998.figma.site
Built entirely in Make with flickering lights, smooth transitions, hover states, and a smart timeline for immersive storytelling.
Interactivity was essential, so I incorporated data entry for personalization (using variables like {userName} across chapters) and branching story paths. This lets users make decisions that shape their own journey, reimagining choose-your-own-adventure in a digital, cinematic format—smooth, responsive, and boundary-pushing.
And find me on X @gregalthoff
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As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi like Volcom, Quiksilver, Roxy, Billabong and RVCA.
This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer.
The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.
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Polu Resorts is an elevated hospitality brand inspired by the natural beauty and tranquil rhythm of island life. Our studio was responsible for crafting the brand from the ground up — developing a cohesive visual identity and brand style guide that capture the resort’s modern, coastal sophistication. From typography and color palette to custom graphic elements, every design choice was made to reflect the effortless elegance and serene environment of the destination.
In addition to brand creation, we extended the visual system into printed and digital applications, including bespoke business cards and a responsive website designed and developed in Framer. The website’s clean layout, fluid animations, and intuitive structure reflect the same calm and welcoming essence found in the brand.
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Custom T‑shirt design for CrossFit AllStar let me merge athletic energy with local Hawaii culture in a way that felt authentic to the community. I built a small collection of designs that spoke to a range of personalities—some bold and graphic, others playful and minimal—so that both men and women could find something that felt like “theirs.”
Each piece was crafted to work as gym gear, weekend wear, and subtle brand storytelling, helping CrossFit AllStar strengthen its identity beyond the box.
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Fabled Lines Coffee
The brand centers around storytelling — like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: you’d start reading the story on the back of the bag and finish it online.
Even the wordmark carries a clue — the hook hidden in the “S.” To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures.
The result? A coffee bag that feels like an artifact from a legend. For me, branding isn’t just visuals — it’s about making something you can feel and taste.
And Fabled Lines became a full experience.
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