Greg Althoff
Creating memorable brands đąđŻđ„ web experiences
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As part of the first licensing deal following the brandsâ restructuring, I was brought on to design the first capsule of Tâshirts for these iconic surf brands in HawaiÊ»i like Volcom, Quiksilver, Roxy, Billabong and RVCA.
This launch collection reintroduces the labels to WaikÄ«kÄ« with graphics that blend legacy logos, local surf culture, and a modern visual language meant for todayâs traveler and everyday surfer.
The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.
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Polu Resorts is an elevated hospitality brand inspired by the natural beauty and tranquil rhythm of island life. Our studio was responsible for crafting the brand from the ground up â developing a cohesive visual identity and brand style guide that capture the resortâs modern, coastal sophistication. From typography and color palette to custom graphic elements, every design choice was made to reflect the effortless elegance and serene environment of the destination.
In addition to brand creation, we extended the visual system into printed and digital applications, including bespoke business cards and a responsive website designed and developed in Framer. The websiteâs clean layout, fluid animations, and intuitive structure reflect the same calm and welcoming essence found in the brand.
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Custom Tâshirt design for CrossFit AllStar let me merge athletic energy with local Hawaii culture in a way that felt authentic to the community. I built a small collection of designs that spoke to a range of personalitiesâsome bold and graphic, others playful and minimalâso that both men and women could find something that felt like âtheirs.â
Each piece was crafted to work as gym gear, weekend wear, and subtle brand storytelling, helping CrossFit AllStar strengthen its identity beyond the box.
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Fabled Lines Coffee
The brand centers around storytelling â like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: youâd start reading the story on the back of the bag and finish it online.
Even the wordmark carries a clue â the hook hidden in the âS.â To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures.âšâšThe result? A coffee bag that feels like an artifact from a legend. For me, branding isnât just visuals â itâs about making something you can feel and taste.âšâšAnd Fabled Lines became a full experience.
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