I brought the v2 of the product from concept to market, overseeing teams and priorities to deliver success as a Fractional Head of Product for a client in the UK.
THE PROBLEM TO SOLVE
Create a product from scratch that exceeded user expectations and drove revenue.
I launched successfully the Smart WiFi app strict compliance to 400K MAUs and 4.2 rating, impacting in 20% fewer support calls for the company (operational cost reduction).
Led strategy, UX, and delivery across Spain and Brazil, improving WiFi connectivity for 400K households....