I launched successfully the Smart WiFi app strict compliance to 400K MAUs and 4.2 rating, impacting in 20% fewer support calls for the company (operational cost reduction).
Led strategy, UX, and delivery across Spain and Brazil, improving WiFi connectivity for 400K households. Prioritized backlog via Jira, led a team of 4, and coordinated cross-business units.
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I brought the v2 of the product from concept to market, overseeing teams and priorities to deliver success as a Fractional Head of Product for a client in the UK.
THE PROBLEM TO SOLVE
Create a product from scratch that exceeded user expectations and drove revenue.
MY CONTRIBUTIONS
Built roadmap, led designers and devs, and applied product strategy, user research, and agile methods. Managed stakeholders to align vision and execution.
OUTCOMES
Generated $450K in two days and contributed to Viddyoze’s later acquisition.
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I was lucky enough to own the creation of a live streaming app that partnered with Tumblr and reached the top 5 in its category.
THE PROBLEM TO SOLVE
Build a standout app in a new market to drive engagement and secure strategic partnerships.
MY CONTRIBUTIONS
Led designers, devs, and creators; managed strategy, research, and prototyping. Prioritized backlog and stakeholder alignment for optimal UX.
OUTCOMES
Hit #10 in Google Play’s Social category, became a key Tumblr partner, and attracted Facebook acquisition interest.
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As a CTO & Board Member at Mr Hudson, I led market validation through lean experiments and tech innovation.
THE PROBLEM TO SOLVE
Find product–market fit in a competitive luxury travel space.
MY CONTRIBUTIONS
Partnered with founder to design prototypes, roadmaps, and analytics. Used coding, UX, and strategy to test and implement winning ideas on WordPress.
THE OUTCOMES
Identified key market demands, enabling tailored, customer-aligned services.