germain trillat
Creative direction + AI production. No middleman.
A 20-second AI loop for The LoopHole Project, a community film backed by GenIArt where each creator follows the same rule: fall, discover a threat, run, jump through a hole. My take: a man pours out of a feed sack, turned into a corn kernel mascot, and lands in a giant henhouse with other seed-costumed people. The hen plays freeze-tag with them. Then she gets hungry. Concept, storyboard, character design and production in full AI (Seedance 2.0, Higgsfield), with custom sound design.
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Goal: recruit 7,000 police officers in 2023 through the national entrance exam. The challenge: 18–25 year-olds didn't see themselves in the institution's image. The force simply wasn't on their radar when thinking about their future. We built a full 360 campaign (3 films, 2 radio spots, 6 digital creations) around their own values: curiosity, commitment, solidarity, endurance, with a dedicated message for each community of interest. We didn't change the police. We changed who thought they could join.
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Advertising campaign for Casden, the cooperative bank of the French public sector. I generated the key visuals with AI, then brought in an illustrator to rework every image by hand. A hybrid pipeline: AI for speed and exploration, the artist's hand for craft, consistency and character. The result is an illustrated campaign with a human, warm and distinctive style, produced in a fraction of the usual time.
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Full rebrand for Axepta, BNP Paribas' payment solutions brand. I led the project from concept to delivery: brand platform and creative concept, visual identity, rollout across all touchpoints, and art direction of the photo shoot. The goal: give a technical B2B payment brand a clear, modern and human face, while staying aligned with the BNP Paribas group.
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