Full rebrand for Axepta, BNP Paribas' payment solutions brand. I led the project from concept to delivery: brand platform and creative concept, visual identity, rollout across all touchpoints, and art direction of the photo shoot. The goal: give a technical B2B payment brand a clear, modern and human face, while staying aligned with the BNP Paribas group.
0 likes · 0 views · Oct 10, 2026
Full rebrand for Axepta, BNP Paribas' payment solutions brand. I led the project from concept to delivery: brand platform and creative concept, visual identi...
