Gehna Makhija
Social Media Strategist & Content Marketing Specialist
Building a Premium Social Presence for a Lash Artist
My Role: Social Media Strategy · Content Direction · Graphic Design · Instagram Content
A social media content project created for a lash technician, focused on creating a visually cohesive and engaging brand presence.
For this project, I designed two Instagram Stories and a carousel post, combining clean, beauty-focused visuals with strategic content designed to showcase the lash artist’s work and connect with her target audience.
The goal was to create content that felt premium, feminine, and aligned with the beauty brand while maintaining a consistent visual identity across different content formats.
0
49
Creative Direction & Campaign Concept for a Jewellery Brand
For this jewellery campaign, I led the creative direction from concept to execution.
I developed the overall creative concept, visual direction, mood, styling, and shoot approach to create a cohesive visual story for the jewellery brand. I worked closely with the photographer and editor to bring the concept to life and ensure the final visuals aligned with the intended brand aesthetic.
My role covered the complete creative process—from initial conceptualisation and campaign direction to guiding the shoot and overseeing the final visual outcome.
My Role:
Creative Concept · Creative Direction · Visual Direction · Shoot Conceptualisation · Photographer & Editor Coordination
0
29
Admissions Campaign: Showcasing the PEKS Experience
As part of an admissions-focused campaign for PEKS, I created a Reel designed to showcase the school’s unique facilities and the experiences available to children beyond the traditional classroom environment.
The content was created to help prospective parents understand what makes the school experience different, while presenting the facilities in an engaging and visually appealing format.
The Reel was part of a broader content strategy focused on highlighting the school’s environment, learning experiences, and child-centric facilities to support brand visibility and drive more admissions interest.
My Role:
Social Media Strategy · Content Strategy · Creative Direction · Reel Concept · Content Creation
0
34
SMARTWORLD THE EDITION FULL TOUR | SECTOR 66 | 3.5 &4.5 BHK | U…
0
5