Gabriel Hidalgo
Brand identity and art direction for companies that compete.
New to Contra
Gabriel is ready for their next project!
Roots is a wordmark identity for a local Los Angeles supermarket. I designed a clean, grounded mark that communicates community and freshness without leaning on clichés — giving the brand a visual foundation it can grow into.
See more: https://www.gabrielahidalgo.com/blank-6
ASD Market Week 2026 is a large-scale catalog system for 26 California Wholesale, produced under a tight deadline. I designed and art directed 15 catalogs totaling roughly 600 pages — developing a cohesive visual system across product categories while managing art directed cover...
Bonita Home Bath Collection is a packaging redesign for an established home goods line. I developed eight distinct concept directions, each with its own visual identity and shelf presence. The client selected Concept 3 — a design that balanced approachability with a cleaner,...
