Gabriel Hidalgo
Brand identity and art direction for companies that compete.
New to Contra
Gabriel is ready for their next project!
Violet Limon is a Miami-based streetwear startup built from the ground up. I developed the complete brand identity — logo, color system, typography, and visual language — then extended it across photography direction, a brand app prototype, and printed collateral. The result is a cohesive brand world rooted in South Florida culture with the edge to compete in the streetwear market.
1
28
ASD Market Week 2026 is a large-scale catalog system for 26 California Wholesale, produced under a tight deadline. I designed and art directed 15 catalogs totaling roughly 600 pages — developing a cohesive visual system across product categories while managing art directed cover shoots. Delivered in 8 weeks.
See more: https://www.gabrielahidalgo.com/blank-3
1
20
Roots is a wordmark identity for a local Los Angeles supermarket. I designed a clean, grounded mark that communicates community and freshness without leaning on clichés — giving the brand a visual foundation it can grow into.
See more: https://www.gabrielahidalgo.com/blank-6
1
14
Bonita Home Bath Collection is a packaging redesign for an established home goods line. I developed eight distinct concept directions, each with its own visual identity and shelf presence. The client selected Concept 3 — a design that balanced approachability with a cleaner, more elevated aesthetic to better reflect the brand's direction.
See full case study here: https://www.gabrielahidalgo.com/blank-2
1
24