GTM and GA4 Tracking Setup
Title: Google Tag Manager and GA4 Conversion Tracking Setup for Google Ads
Work: Conversion Linker on all pages. Form submit, phone click, email click (Google Ads and GA4) and WhatsApp chat click (Google Ads) tracking. Clear naming, tested in Preview mode before publishing.
Result: Every lead source is measured, so bidding decisions use real data.
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HVAC Google Ads Campaign Management & Lead Generation
Description
I managed and optimized Google Ads Search campaigns for an HVAC service business to generate relevant customer enquiries.
Results:
440 total leads
79,432 impressions
11,824 clicks
14.88% click-through rate
$34 average cost per lead
What I did:
High-intent keyword research
Negative keyword and search term analysis
Ad copy improvement
Location targeting
Ongoing performance monitoring and lead reporting
The focus was on efficient spend and relevant leads. Results depend on budget, competition and the offer. Client details are kept private.
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Your HVAC case study is ready as a PDF: HVAC_Google_Ads_Case_Study_Draft.pdf. It has the title, description, key work, performance snapshot and skills exactly as in your text.
Check these before you publish it:
Check the numbers. I can’t see the HVAC report, so I copied the numbers as written. They are consistent with each other: 11,824 clicks out of 79,432 impressions is 14.88%. Check them against the real report first, and don’t use any number you can’t show.
Expect a question about the CTR. A 14.88% CTR is very high for Search ads. Buyers may ask about it, for example whether it comes from branded or emergency searches. Be ready to explain.
Add dates. The snapshot has no date range. Add the period (for example “Jan to Jun 2026”) so buyers can trust it.
Keep the client private. Don’t add the client’s name, website or account screenshots without their permission.
Don’t publish others’ text as yours. The pasted note said to keep this as a draft, but that was written for another platform and another situation. Publish it on your profile only when you are happy it is accurate.
If you want, I can write this as a Taskpull portfolio entry with the title, role and description fields, like the other projects.
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Here are all four projects in short form. Delete any line you didn’t actually do.
1. Phone Call Leads (UK local service)
Title: Google Ads Call Lead Generation for a UK Local Service Business
Results: 2,710+ phone call leads | 3.79M impressions | £2.07 avg CPC
Work: Service and location based campaign structure, high-intent keyword research, negative keywords to cut wasted spend, ad copy with call/location assets, call conversion tracking, bid and budget optimization.
2. Form Leads (UK local service, Jan 2025 to Aug 2026)
Title: Google Ads Lead Form Campaigns for a UK Local Service Business
Results: 215+ form submissions | 2.71M impressions | £1.48 avg CPC
Work: Search campaigns for form enquiries, keyword and search term review, ad copy testing, form tracking in Google Ads and GA4, cost per lead and conversion rate reporting.
3. Roofing Campaign (Dec 21, 2025 to Jan 19, 2026)
Title: Google Ads Search Campaign for a Roofing Company
Results: 78 conversions | 194 clicks | 937 impressions | $411.92 spend ($50/day budget)
Work: Launched a 7-ad-group Search campaign, location targeting, Smart Bidding, negative keywords from search terms, call and form conversion tracking, regular monitoring.
4. GTM and GA4 Tracking Setup
Title: Google Tag Manager and GA4 Conversion Tracking Setup for Google Ads
Work: Conversion Linker on all pages. Form submit, phone click, email click (Google Ads and GA4) and WhatsApp chat click (Google Ads) tracking. Clear naming, tested in Preview mode before publishing.
Result: Every lead source is measured, so bidding decisions use real data.
Skills (max 5 per project)
Project 1: Google Ads, Search Campaigns, Call Tracking, Keyword Research, Campaign Optimization
Project 2: Google Ads, Lead Generation, Conversion Tracking, Google Analytics 4, Ad Copywriting
Project 3: Google Ads, Roofing Ads, Local Lead Generation, Keyword Research, Conversion Tracking
Project 4: Google Tag Manager, GA4, Google Ads Conversion Tracking, Event Tracking, Lead Tracking
Before you upload
Hide client names, account names, campaign names and your email in every screenshot.
Phone call screenshot: change the date range from 2017 to the period you actually managed.
Write “conversions” for roofing and GTM results, not “leads”.
Crop the “Account budget has ended” and “Not targeting relevant searches” warnings.
Write “set up” for the GTM tags only if you built them. Otherwise write “configured and maintained”.
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