Google Ads Lead Generation and Conversion Tracking ProjectsGoogle Ads Lead Generation and Conversion Tracking Projects
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Forhad's avatar
Forhad Hossain
• 15h
Here are all four projects in short form. Delete any line you didn’t actually do.
1. Phone Call Leads (UK local service)
Title: Google Ads Call Lead Generation for a UK Local Service Business Results: 2,710+ phone call leads | 3.79M impressions | £2.07 avg CPC Work: Service and location based campaign structure, high-intent keyword research, negative keywords to cut wasted spend, ad copy with call/location assets, call conversion tracking, bid and budget optimization.
2. Form Leads (UK local service, Jan 2025 to Aug 2026)
Title: Google Ads Lead Form Campaigns for a UK Local Service Business Results: 215+ form submissions | 2.71M impressions | £1.48 avg CPC Work: Search campaigns for form enquiries, keyword and search term review, ad copy testing, form tracking in Google Ads and GA4, cost per lead and conversion rate reporting.
3. Roofing Campaign (Dec 21, 2025 to Jan 19, 2026)
Title: Google Ads Search Campaign for a Roofing Company Results: 78 conversions | 194 clicks | 937 impressions | $411.92 spend ($50/day budget) Work: Launched a 7-ad-group Search campaign, location targeting, Smart Bidding, negative keywords from search terms, call and form conversion tracking, regular monitoring.
4. GTM and GA4 Tracking Setup
Title: Google Tag Manager and GA4 Conversion Tracking Setup for Google Ads Work: Conversion Linker on all pages. Form submit, phone click, email click (Google Ads and GA4) and WhatsApp chat click (Google Ads) tracking. Clear naming, tested in Preview mode before publishing. Result: Every lead source is measured, so bidding decisions use real data.
Skills (max 5 per project)
Project 1: Google Ads, Search Campaigns, Call Tracking, Keyword Research, Campaign Optimization
Project 2: Google Ads, Lead Generation, Conversion Tracking, Google Analytics 4, Ad Copywriting
Project 3: Google Ads, Roofing Ads, Local Lead Generation, Keyword Research, Conversion Tracking
Project 4: Google Tag Manager, GA4, Google Ads Conversion Tracking, Event Tracking, Lead Tracking
Before you upload
Hide client names, account names, campaign names and your email in every screenshot.
Phone call screenshot: change the date range from 2017 to the period you actually managed.
Write “conversions” for roofing and GTM results, not “leads”.
Crop the “Account budget has ended” and “Not targeting relevant searches” warnings.
Write “set up” for the GTM tags only if you built them. Otherwise write “configured and maintained”.
Completed work
Google AdsGoogle Ads Specialist CROGoogle AnalyticsGoogle Tag Manager
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