Adebiyi SamuelAdedayo
Helping DTC Stores Fix Conversion with High-Performing UX
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A client came to me with a paid traffic page losing money on every ad dollar spent.
33 exit links. Cart routing buyers off-page. Three conflicting offers. Reviews for the wrong products entirely.
I rebuilt the architecture without touching a single word of their copy.
Nav stripped. On-page cart. One unified offer. Corrected social proof. Strain selectors on product cards.
Then applied the same conversion framework to a second page
a Thesis Nootropics LP engineered for 8–10x ROAS.
What this project demonstrates:
- Funnel audit and structural diagnosis
- High-converting landing page design
- CRO principles applied to DTC ecommerce
- Mobile and desktop execution
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Just built a 15,000-word advertorial funnel that's about to do some SERIOUS damage.
Copywriter brought the fire. I brought it to life in Funnelish.
9 CTAs. Strategic scarcity. Social proof. Price drop $199 → $79.
Why Funnelish?
Because when you're dealing with:
1. Multiple video embeds
2. 9+ CTA variations
3. Dynamic scarcity elements
4. Mobile-first everything
You need a tool that doesn't fight you. You need speed + flexibility.
Funnelish delivered both.
The funnel architecture:
HOOK (Advertorial disguise) → AGITATE (Medical industry angle) → EDUCATE (Science breakdown) → OFFER (Triple method device) → CLOSE (Urgency + guarantee)
Health ecom funnels when the builder understands conversion psychology. 👇📩
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This landing page was converting at 1.8%. Three weeks after rebuild: 4.1%. What changed?
Eliminated choice paralysis with single product focus. Added trust stack above fold (400+ reviews). Rewrote copy to solve specific problems (razor burn, time waste) instead of listing features. If your page is getting traffic but not sales, I'll audit it for free. DM me.
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The page prints money because it stacks persuasion, a real-user story, tight benefit blocks, proof-heavy visuals, quick FAQ wins, and a bold BFCM hook that pushes bigger bundles without feeling forced. It drives intent, kills doubt, and lifts AOV in one clean flow.
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The UX is complete.
Bundle: Ratio selector unlocks mixed flavors + 25% off.
Single Case: $10 shipping penalty & 15% off subscription.
We removed friction on high-value orders and added friction on low-value ones. Every choice now drives AOV.🎯
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Engaging Listicle Design
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Lip Gloss PDP E-commerce Design
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Bioherbs Shopify store - Mobile Redesign
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