Fis Ihsani
Market-Oriented Packaging & Print Designer
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Building a Luxury Print System for Lorindale
Some projects begin with a single deliverable and eventually evolve into a broader collection of printed brand materials.
Back in 2017, Lorindale, a concierge services company serving executives and high-net-worth individuals, commissioned a luxury membership guide as part of its client onboarding materials. The brief called for a black-and-gold visual direction aligned with the company's website and premium service positioning. Produced on black stock with gold foil and embossing, the booklet introduced Lorindale's services and membership packages through a clean editorial layout.
The project later expanded into a membership welcome box designed to hold the guide, membership card, and supporting materials. The same visual language was carried into the packaging to maintain consistency throughout the membership experience. A stationery package followed, completing a collection of printed materials built around the same typography, finishes, and design principles.
Across the project, Playfair Display and Questrial were used to match the company's existing website. Combined with black paper stock, gold foil accents, and embossed details, the materials formed a consistent visual identity across multiple formats.
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Curcuma zanthorrhiza and the Search for Authenticity
Temulawak’s elegant packaging concept marks my first time that botanical science and cultural heritage come together in its creation. The initial approach was simple: observing the morphological characteristics of Curcuma zanthorrhiza and applying binomial nomenclature—where the Latin name is italicized with the genus capitalized and the rest in lowercase. In the publishing world, a similar writing convention is known as sentence case, but for scientific names, both words remain italicized.
The second approach led me to revisit prior knowledge of Javanese script only to realize my initial understanding was flawed. Not to translate the entire draft from English, but simply to ensure the correct rendering of 'Temulawak.' The first online script translator failed, producing an overly long translation for a five-character base. The second attempt was no better, as it inserted a Latin character for 'e' in 'Temu.' Finally, the third translation tool yielded a more accurate result, rendering the script as ꦠꦼꦩꦸꦭꦮꦏ꧀ for 'Temulawak.'
Beyond Javanese script, I sought to incorporate another cultural element into this packaging: Batik. A true heritage of Nusantara, Batik is the perfect fusion of art and cutting-edge technology from its time. While this is neither hand-drawn nor stamped Batik, its motif is seamlessly embedded into the design to emphasize the cultural essence. For the context behind the choice of Javanese script and Batik, you might find a deeper story waiting on the back of the packaging.
One last note: this packaging was developed as a conceptual submission and was not the design ultimately selected for production. Even so, the research behind Curcuma zanthorrhiza, Javanese script, and Batik made it one of the most memorable projects in my portfolio. Certain decorative elements, including botanical illustrations and cultural motifs, were sourced from licensed marketplace assets for concept presentation purposes.
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The objective of this project was clear, to create a design with minimalist style but slightly retro in industrial touch on a 18.5 x 13 cm artboard. Sneaky Brew's Latte can concept comes with bright green and orange color scheme on light beige to get a distinct appearance in a store shelf.
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This is Trivium 12oz gusseted coffee bag, an elegant packaging in dark blue color scheme with gold yellow as accent. Presented along with a mouse-made geometric pattern for luxury feel. Available with separate, clean, sticky labels to distinguish any specific product for consumers.
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